8 Effective Marketing Tips for Your Hospital
Use these simple, cost effective marketing tips for your hospital to make it the preferred choice for patients.
Hospital marketing is challenging to say the least. You can’t really inspire people to come visit a hospital. You know they won’t. However, you need to increase your patient base to do justice to all the investments you have made on your hospital and subtly marketing your brand is the key. We share with you some tips that will help you create a brand awareness with minimum investments.
8 Subtle Marketing Tips to Create Awareness about Your Hospital Brand.
1. Get A Responsive Website
The first thing most potential patients will try to do is go through your website (until and unless it is an emergency and your hospital happens to be the nearest) and find out as much about your hospital as possible, online. So don’t just build a website that displays information about your hospital and your team, but focus on giving patients useful health information to take better care of themselves and their family. Good idea would be to talk about preventive care.
2. Use Social Media Well
The world is on social media. Facebook, Twitter, Instagram, LinkedIn and the likes are the virtual places where you can reach to create brand awareness with potential customers as well as attract good talent. Appearing on social news feeds often will go a long way in keeping you in the mind of the users. Interesting posts keep people interested. And people remember useful tips and their source.
3. Don’t Underestimate the Power of SEO
You know your potential consumer is going to hit Google, right? When your potential patient searches for best healthcare practice you want your hospital’s website to pop up on the first page. That is what Search Engine Optimization (SEO) does. Get your web developer and content editor to focus on SEO keywords. Hire a SEO consultant, you do not need a full time employee on your payroll for this.
4. Stress on Internal Marketing too
That’s right. Every employee of your hospital is your spokesperson. Get your HR Head to make the employee experience at your hospital great and get them talking good things about their hospital.
5. Give Patient a Chance to Say Wow
Branding is not what you tell your customers, it’s what they tell each other about you. Enhance patient care, and they are sure to remember it for a long time. Give them care and attention and they will speak for you. Get your Operations Head to work towards giving the patient an exceptional experience. Nothing works better than Word of Mouth.
6. Shoot Emails
Emails are effective. Get your IT team to maintain a subscriber email list and share helpful informative emails based on the patient’s illness. It tells your patients that you care for them even after they leave your hospital. Maintaining communication with useful, helpful and high value information is key to building a good hospital brand.
Get your good work out there as testimonials, videos, patient stories etc. Post on your website, post and re-post on social media, show it on the LCDs in the hospital waiting areas. Talk about break through treatments in interviews, conferences and public forums.
8. Automate your operations
The patient and the family is already stressed when they are in a hospital. Make their experience simple and easy by using a reliable Hospital Information System (HIS). This will make a world of a difference in the experience right from registration to patient discharge. Another pain point for patients is the way hospitals manage health insurance claims and settlement. Using a robust revenue cycle management solution (RCM) would play an important role in taking the stress out of hospital insurance claims management.
Show your patients and the society in general that you care about their health and well-being and you really do not want them to reach a stage where they have to go to a hospital.